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Ethnic Hair Market Embraces Natural Look

New Mintel study finds consumers are seeking out specific products to achieve this style.

As US Black consumers continue to embrace the natural hair movement, its impact is greatly shaping the US Black hair care market. New research from Mintel reveals that sales of styling products have increased 26.8 percent from 2013 to estimated 2015, reaching $946 million, now comprising 35 percent of Black haircare sales, a significant increase from the 16 percent it represents in the total haircare market.   The move to natural has negatively affected sales of relaxers, which dropped 18.6 perc...

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